Green product in Malaysia: Still a long way to go
In the early 2000’s green technology is a buzz word. However in a developing country like Malaysia, customers’ acceptance of green products is still low due to the low number of environmentally friendly products acceptance compared to their non-green counterparts. On the basis of benefit and c...
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| Format: | Book Chapter |
| Language: | en |
| Published: |
FONA-Social Ecological Research and German Federal Ministry of Education and Research (BMBF)
2011
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| Subjects: | |
| Online Access: | http://eprints.utem.edu.my/id/eprint/3875/1/SuCo11_abstractvolume_corrigendum.pdf http://eprints.utem.edu.my/id/eprint/3875/ http://www.sustainableconsumption2011.org |
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| _version_ | 1832716006595756032 |
|---|---|
| author | Rajiani, Ismi |
| author_facet | Rajiani, Ismi |
| author_sort | Rajiani, Ismi |
| building | UTEM Library |
| collection | Institutional Repository |
| content_provider | Universiti Teknikal Malaysia Melaka |
| content_source | UTEM Institutional Repository |
| continent | Asia |
| country | Malaysia |
| description | In the early 2000’s green technology is a buzz word. However in a developing country
like Malaysia, customers’ acceptance of green products is still low due to the low
number of environmentally friendly products acceptance compared to their non-green
counterparts. On the basis of benefit and cost analysis, the purpose of this study is to
identify the factors influencing customers’ decision in buying green product. This study
argues that customers’ intention to buy green products are determined by benefit-toself, benefit to environment, comparative cost and attainable cost. A survey is based
on sample of 360 customers and potential customers of green products in Melaka,
Malaysia and Structural Equation Model is used. The research revealed that the
benefit-to-self factor is not a significant factor which influences customers’ intention to
buy green products. The implication of this research to the design of green products is
then discussed. |
| format | Book Chapter |
| id | my.utem.eprints-3875 |
| institution | Universiti Teknikal Malaysia Melaka |
| language | en |
| publishDate | 2011 |
| publisher | FONA-Social Ecological Research and German Federal Ministry of Education and Research (BMBF) |
| record_format | eprints |
| spelling | my.utem.eprints-38752015-05-28T02:38:16Z http://eprints.utem.edu.my/id/eprint/3875/ Green product in Malaysia: Still a long way to go Rajiani, Ismi H Social Sciences (General) HN Social history and conditions. Social problems. Social reform HB Economic Theory In the early 2000’s green technology is a buzz word. However in a developing country like Malaysia, customers’ acceptance of green products is still low due to the low number of environmentally friendly products acceptance compared to their non-green counterparts. On the basis of benefit and cost analysis, the purpose of this study is to identify the factors influencing customers’ decision in buying green product. This study argues that customers’ intention to buy green products are determined by benefit-toself, benefit to environment, comparative cost and attainable cost. A survey is based on sample of 360 customers and potential customers of green products in Melaka, Malaysia and Structural Equation Model is used. The research revealed that the benefit-to-self factor is not a significant factor which influences customers’ intention to buy green products. The implication of this research to the design of green products is then discussed. FONA-Social Ecological Research and German Federal Ministry of Education and Research (BMBF) 2011-11 Book Chapter PeerReviewed application/pdf en http://eprints.utem.edu.my/id/eprint/3875/1/SuCo11_abstractvolume_corrigendum.pdf Rajiani, Ismi (2011) Green product in Malaysia: Still a long way to go. In: UNSPECIFIED FONA-Social Ecological Research and German Federal Ministry of Education and Research (BMBF), p. 43. http://www.sustainableconsumption2011.org |
| spellingShingle | H Social Sciences (General) HN Social history and conditions. Social problems. Social reform HB Economic Theory Rajiani, Ismi Green product in Malaysia: Still a long way to go |
| title | Green product in Malaysia: Still a long way to go |
| title_full | Green product in Malaysia: Still a long way to go |
| title_fullStr | Green product in Malaysia: Still a long way to go |
| title_full_unstemmed | Green product in Malaysia: Still a long way to go |
| title_short | Green product in Malaysia: Still a long way to go |
| title_sort | green product in malaysia: still a long way to go |
| topic | H Social Sciences (General) HN Social history and conditions. Social problems. Social reform HB Economic Theory |
| url | http://eprints.utem.edu.my/id/eprint/3875/1/SuCo11_abstractvolume_corrigendum.pdf http://eprints.utem.edu.my/id/eprint/3875/ http://www.sustainableconsumption2011.org |
| url_provider | http://eprints.utem.edu.my/ |