Influence of ai chatbot communication features and ai service agent marketing effort on customer satisfaction in online car rental platform

This paper discusses how AI chatbot communication features and AI service agent marketing activities affect customer satisfaction in online car rental websites in Malaysia, as a response to the industry deterioration due to the inability to access customer support, complicated booking processes, and...

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Main Authors:	Muslim, Aini Khalida, Kok, Hao Yuan, Mohd Tan, Athirah, Ishak, Muhamad Izaidi, Ahmad, Naveed, Govinda Raj, Vimala
Format:	Article
Language:	en
Published:	Research and Scientific Innovation Society 2026
Online Access:	http://eprints.utem.edu.my/id/eprint/29614/2/0282911022026185143024.pdf http://eprints.utem.edu.my/id/eprint/29614/ https://rsisinternational.org/journals/ijriss/article.php?id=5410 https://doi.org/10.47772/IJRISS.2026.10100390
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