Digital natives and mobile advertising: Insights into consumer attitudes

This study explores the attitudes of Malaysian digital natives toward mobile advertising, a crucial area given the increasing reliance on mobile devices for marketing. As digital natives—those who have grown up with technology—form a significant consumer base, understanding their perceptions is impo...

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Bibliographic Details

Main Authors:	Chong, Chin Wei, Teoh, Wendy Ming Yen, Lim, Shi Man, Hassan, Hasliza, Chaw, Lee Yen
Format:	Article
Language:	en
Published:	Econjournals 2025
Online Access:	http://eprints.utem.edu.my/id/eprint/29606/2/0270323022026100333042.pdf http://eprints.utem.edu.my/id/eprint/29606/ https://www.econjournals.com/index.php/irmm/article/view/21682/9726 https://doi.org/10.32479/irmm.21682
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