Analyzing non-muslim characteristics buying halal products in Petaling Jaya, Selangor
This study investigates the factors influencing non-Muslim consumers' intention to purchase halal products in Malaysia, focusing on halal awareness, halal certification, halal knowledge, and halal marketing. Using a quantitative approach, data were collected via surveys from 300 respondents at...
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| Main Authors: | , |
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| Format: | Article |
| Language: | en |
| Published: |
International Foundation for Research and Development
2025
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| Online Access: | http://eprints.utem.edu.my/id/eprint/29576/2/00050210220251117261668.pdf http://eprints.utem.edu.my/id/eprint/29576/ https://ojs.amhinternational.com/index.php/imbr/article/view/4360/2890 https://doi.org/10.22610/imbr.v17i1(I).4360 |
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