The usage of TikTok as a marketing tool among small business entrepreneurs in Malaysia

This study investigates the usage of TikTok as a marketing tool among small business entrepreneurs in Malaysia, focusing on the factors that influence its adoption and its effect on perceived business performance. Grounded in the Technology Acceptance Model (TAM), the research examines the roles o...

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Bibliographic Details

Main Authors:	Mohamad, Mohd Amin, Hamzan, Puteri Nor Hanis
Format:	Article
Language:	en
Published:	Research and Scientific Innovation Society 2025
Online Access:	http://eprints.utem.edu.my/id/eprint/29548/2/01490311220251631362856.pdf http://eprints.utem.edu.my/id/eprint/29548/ https://rsisinternational.org/journals/ijriss/uploads/vol9-iss28-pg301-306-202512_pdf.pdf https://dx.doi.org/10.47772/IJRISS.2025.92800029
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