The usage of TikTok as a marketing tool among small business entrepreneurs in Malaysia
This study investigates the usage of TikTok as a marketing tool among small business entrepreneurs in Malaysia, focusing on the factors that influence its adoption and its effect on perceived business performance. Grounded in the Technology Acceptance Model (TAM), the research examines the roles o...
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| Main Authors: | , |
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| Format: | Article |
| Language: | en |
| Published: |
Research and Scientific Innovation Society
2025
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| Online Access: | http://eprints.utem.edu.my/id/eprint/29548/2/01490311220251631362856.pdf http://eprints.utem.edu.my/id/eprint/29548/ https://rsisinternational.org/journals/ijriss/uploads/vol9-iss28-pg301-306-202512_pdf.pdf https://dx.doi.org/10.47772/IJRISS.2025.92800029 |
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