Comparative sentiment analysis of Shopee and Tokopedia in Indonesia: Insights from twitter data

Understanding user sentiment is essential for strengthening platform competitiveness in Southeast Asia's rapidly evolving e-commerce landscape. This study presents a comparative sentiment analysis of Indonesia's two leading e-commerce platforms, Shopee and Tokopedia, based on 6,336 tweet...

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Bibliographic Details

Main Authors:	Jumbri, Isma Addi, Kurnianingrum, Dian, Utama, Iston Dwija
Format:	Article
Language:	en
Published:	SHPMedia Sdn Bhd 2025
Online Access:	http://eprints.utem.edu.my/id/eprint/29493/2/01940171020251041462323.pdf http://eprints.utem.edu.my/id/eprint/29493/ https://www.compendiumpaperasia.com/index.php/cpa/article/view/697/352 https://doi.org/10.59953/paperasia.v41i5b.697
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