Influence of halal awareness, certification, marketing and knowledge on non-muslim consumers’intention to purchase halal products in Malaysia
This study investigates significant influence of halal awareness, certification, marketing and knowledge on Non-Muslim consumers’ intention to purchase halal products in Malaysia. These findings underscore importance of increasing awareness, ensuring transparent certification, and leveraging effecti...
Saved in:
| Main Author: | |
|---|---|
| Format: | Thesis |
| Language: | en en |
| Published: |
2025
|
| Subjects: | |
| Online Access: | http://eprints.utem.edu.my/id/eprint/29307/1/Influence%20of%20halal%20awareness%2C%20certification%2C%20marketing%20and%20knowledge%20on%20non-muslim%20consumers%E2%80%99intention%20to%20purchase%20halal%20products%20in%20Malaysia%20%2824%20pages%29.pdf http://eprints.utem.edu.my/id/eprint/29307/2/Influence%20of%20halal%20awareness%2C%20certification%2C%20marketing%20and%20knowledge%20on%20non-muslim%20consumers%E2%80%99intention%20to%20purchase%20halal%20products%20in%20Malaysia.pdf http://eprints.utem.edu.my/id/eprint/29307/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|