Influence of halal awareness, certification, marketing and knowledge on non-muslim consumers’intention to purchase halal products in Malaysia
This study investigates significant influence of halal awareness, certification, marketing and knowledge on Non-Muslim consumers’ intention to purchase halal products in Malaysia. These findings underscore importance of increasing awareness, ensuring transparent certification, and leveraging effecti...
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| Format: | Thesis |
| Language: | en en |
| Published: |
2025
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| Subjects: | |
| Online Access: | http://eprints.utem.edu.my/id/eprint/29307/1/Influence%20of%20halal%20awareness%2C%20certification%2C%20marketing%20and%20knowledge%20on%20non-muslim%20consumers%E2%80%99intention%20to%20purchase%20halal%20products%20in%20Malaysia%20%2824%20pages%29.pdf http://eprints.utem.edu.my/id/eprint/29307/2/Influence%20of%20halal%20awareness%2C%20certification%2C%20marketing%20and%20knowledge%20on%20non-muslim%20consumers%E2%80%99intention%20to%20purchase%20halal%20products%20in%20Malaysia.pdf http://eprints.utem.edu.my/id/eprint/29307/ |
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http://eprints.utem.edu.my/id/eprint/29307/1/Influence%20of%20halal%20awareness%2C%20certification%2C%20marketing%20and%20knowledge%20on%20non-muslim%20consumers%E2%80%99intention%20to%20purchase%20halal%20products%20in%20Malaysia%20%2824%20pages%29.pdfhttp://eprints.utem.edu.my/id/eprint/29307/2/Influence%20of%20halal%20awareness%2C%20certification%2C%20marketing%20and%20knowledge%20on%20non-muslim%20consumers%E2%80%99intention%20to%20purchase%20halal%20products%20in%20Malaysia.pdf
http://eprints.utem.edu.my/id/eprint/29307/