Technopreneurship, innovation capability and social media marketing as catalysts for competitive advantages: A study of batik MSMEs in Pekalongan, Indonesia

This study investigates the impact of technopreneurship, innovation capability, and social media marketing on competitive advantages among batik Micro, Small, and Medium Enterprises (MSMEs) in Pekalongan, Indonesia. 180 batik MSMEs were chosen via proportional random sampling, and data was gathered...

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Bibliographic Details

Main Authors:	Widjajanti, Kesi, Jumbri, Isma Addi
Format:	Article
Language:	en
Published:	Malque Publishing 2025
Online Access:	http://eprints.utem.edu.my/id/eprint/29199/2/0194002032025151521673.pdf http://eprints.utem.edu.my/id/eprint/29199/ https://malque.pub/ojs/index.php/msj/article/view/5888/3378 https://10.31893/multiscience.2025367
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