Technopreneurship, innovation capability and social media marketing as catalysts for competitive advantages: A study of batik MSMEs in Pekalongan, Indonesia
This study investigates the impact of technopreneurship, innovation capability, and social media marketing on competitive advantages among batik Micro, Small, and Medium Enterprises (MSMEs) in Pekalongan, Indonesia. 180 batik MSMEs were chosen via proportional random sampling, and data was gathered...
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| Main Authors: | , |
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| Format: | Article |
| Language: | en |
| Published: |
Malque Publishing
2025
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| Online Access: | http://eprints.utem.edu.my/id/eprint/29199/2/0194002032025151521673.pdf http://eprints.utem.edu.my/id/eprint/29199/ https://malque.pub/ojs/index.php/msj/article/view/5888/3378 https://10.31893/multiscience.2025367 |
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