Technopreneurship, innovation capability and social media marketing as catalysts for competitive advantages: A study of batik MSMEs in Pekalongan, Indonesia
This study investigates the impact of technopreneurship, innovation capability, and social media marketing on competitive advantages among batik Micro, Small, and Medium Enterprises (MSMEs) in Pekalongan, Indonesia. 180 batik MSMEs were chosen via proportional random sampling, and data was gathered...
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| Main Authors: | , |
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| Format: | Article |
| Language: | en |
| Published: |
Malque Publishing
2025
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| Online Access: | http://eprints.utem.edu.my/id/eprint/29199/2/0194002032025151521673.pdf http://eprints.utem.edu.my/id/eprint/29199/ https://malque.pub/ojs/index.php/msj/article/view/5888/3378 https://10.31893/multiscience.2025367 |
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| Summary: | This study investigates the impact of technopreneurship, innovation capability, and social media marketing on
competitive advantages among batik Micro, Small, and Medium Enterprises (MSMEs) in Pekalongan, Indonesia. 180 batik MSMEs were chosen via proportional random sampling, and data was gathered from them using a quantitative method. Smart PLS software was used to analyse the data using Structural Equation Modelling (SEM). Findings reveal that technopreneurship and social media marketing directly enhance competitive advantage, while innovation capability shows no significant indirect effect on competitive advantage through social media marketing. The non-significant impact of innovation capability may be due to the complex, process-oriented nature of innovation in batik production, which may
translate poorly through social media. Our findings indicate that integrating technological innovation can improve
competitive advantage in traditional businesses like the batik MSMEs. |
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