Experiential value and novelty cultivating brand love and behavioral intentions in technopreneurship
This study explores the influence of experiential value and novelty on customer satisfaction, brand love, and behavioral intention in robot barista coffee shops (RBCS) in Bandung, Indonesia. The research highlights how these variables interact to shape consumer behavior in a novel service setting. D...
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| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | en |
| Published: |
Pandawan Sejahtera
2025
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| Online Access: | http://eprints.utem.edu.my/id/eprint/29162/2/01940290320251123141723.pdf http://eprints.utem.edu.my/id/eprint/29162/ https://att.aptisi.or.id/index.php/att/article/view/520/318 https://doi.org/10.34306/att.v7i1.520 |
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