Exploratory factor of green entrepreneurial intention towards sustainable startup operation
This study tries to identify the factors influencing sustainability in green entreperenurial start-up. Thus, the goal of the research was to recognize the factors influencing sustainability in green entreperenurial start-up., use the Theory Planned Behaviour approach to analyze the interrelationship...
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| Main Authors: | , , , , , , , |
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| Format: | Article |
| Language: | en |
| Published: |
Learning Gate
2024
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| Online Access: | http://eprints.utem.edu.my/id/eprint/28676/2/0244219032025123581705.pdf http://eprints.utem.edu.my/id/eprint/28676/ https://learning-gate.com/index.php/2576-8484/article/view/2740/1036 |
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| Summary: | This study tries to identify the factors influencing sustainability in green entreperenurial start-up. Thus, the goal of the research was to recognize the factors influencing sustainability in green entreperenurial start-up., use the Theory Planned Behaviour approach to analyze the interrelationship among these factors and develop conceptual startup green entreperenurial framework using Structural Equation Modeling. As a result, this goal will assist start-up industry managers and practitioners in better understanding the interactions of enablers and identifying critical enablers that influence the sustainability in green entreperenurial start-up. A knowledge gap exists in how startups, especially in developing economies with less institutional support, can navigate sustainability challenges. There's a clear need for detailed empirical research to explore into these issues. In research methodology side It also emphasizes the importance of ensuring research validity through methods like AMOS-SEM for robustness checks in the models. The researcher could intgrate other theory to measure sustainable business acceptance. Previously the study focusses on sustainability in start-up operations 4.0 but the researcher extends the research on Green entrepreneurial Intention toward Sustainable Startup operations. |
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