Non Muslim acceptance of halal product in Malaysia

This study explores understanding of halal among non Muslim consumers in Malaysia, highlighting factors influencing their purchase intentions. Findings indicate halal awareness, certification, marketing, and knowledge significantly impact non-Muslim consumers' willingness to buy halal products....

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Bibliographic Details

Main Authors:	Saleh, Hasan, Rajandran, Thurga
Format:	Article
Language:	en
Published:	Human Resource Management Academic Research Society 2024
Online Access:	http://eprints.utem.edu.my/id/eprint/28658/2/00050160120251318211606.pdf http://eprints.utem.edu.my/id/eprint/28658/ https://hrmars.com/papers_submitted/24093/non-muslim-acceptance-of-halal-product-in-malaysia.pdf
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