Non Muslim acceptance of halal product in Malaysia
This study explores understanding of halal among non Muslim consumers in Malaysia, highlighting factors influencing their purchase intentions. Findings indicate halal awareness, certification, marketing, and knowledge significantly impact non-Muslim consumers' willingness to buy halal products....
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| Main Authors: | , |
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| Format: | Article |
| Language: | en |
| Published: |
Human Resource Management Academic Research Society
2024
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| Online Access: | http://eprints.utem.edu.my/id/eprint/28658/2/00050160120251318211606.pdf http://eprints.utem.edu.my/id/eprint/28658/ https://hrmars.com/papers_submitted/24093/non-muslim-acceptance-of-halal-product-in-malaysia.pdf |
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