Non Muslim consumers intention to purchase halal product in Malaysia : Proposed framework
This study explores the factors influencing non-Muslim consumers' intentions to purchase halal products, amidst a diverse demographic landscape. The study identifies key elements such as halal awareness, certification, marketing strategies, and knowledge that significantly impact purchasing dec...
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| Main Authors: | , |
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| Format: | Article |
| Language: | en |
| Published: |
Redfame Publishing
2024
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| Online Access: | http://eprints.utem.edu.my/id/eprint/28657/2/00050160120251325261607.pdf http://eprints.utem.edu.my/id/eprint/28657/ https://hrmars.com/papers_submitted/24098/non-muslim-consumers-intention-to-purchase-halal-products-in-malaysia-proposed-framework.pdf |
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