Non Muslim consumers intention to purchase halal product in Malaysia : Proposed framework
This study explores the factors influencing non-Muslim consumers' intentions to purchase halal products, amidst a diverse demographic landscape. The study identifies key elements such as halal awareness, certification, marketing strategies, and knowledge that significantly impact purchasing dec...
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| Format: | Article |
| Language: | en |
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Redfame Publishing
2024
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| Online Access: | http://eprints.utem.edu.my/id/eprint/28657/2/00050160120251325261607.pdf http://eprints.utem.edu.my/id/eprint/28657/ https://hrmars.com/papers_submitted/24098/non-muslim-consumers-intention-to-purchase-halal-products-in-malaysia-proposed-framework.pdf |
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| _version_ | 1832718974600609792 |
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| author | Saleh, Hasan Rajandran, Thurga |
| author_facet | Saleh, Hasan Rajandran, Thurga |
| author_sort | Saleh, Hasan |
| building | UTEM Library |
| collection | Institutional Repository |
| content_provider | Universiti Teknikal Malaysia Melaka |
| content_source | UTEM Institutional Repository |
| continent | Asia |
| country | Malaysia |
| description | This study explores the factors influencing non-Muslim consumers' intentions to purchase halal products, amidst a diverse demographic landscape. The study identifies key elements such as halal awareness, certification, marketing strategies, and knowledge that significantly impact purchasing decisions. Findings reveal that halal certification is the most influential factor, enhancing consumer trust and confidence in halal products. Additionally, effective marketing and increased awareness about halal concepts are crucial in shaping non-Muslim consumers' attitudes. The study aims to bridge the knowledge gap regarding halal practices among non-Muslims, fostering greater acceptance and promoting ethical consumption. Insights from this study are expected to inform businesses on how to tailor their strategies to effectively engage non-Muslim consumers in the growing halal market. |
| format | Article |
| id | my.utem.eprints-28657 |
| institution | Universiti Teknikal Malaysia Melaka |
| language | en |
| publishDate | 2024 |
| publisher | Redfame Publishing |
| record_format | eprints |
| spelling | my.utem.eprints-286572025-04-09T16:19:41Z http://eprints.utem.edu.my/id/eprint/28657/ Non Muslim consumers intention to purchase halal product in Malaysia : Proposed framework Saleh, Hasan Rajandran, Thurga This study explores the factors influencing non-Muslim consumers' intentions to purchase halal products, amidst a diverse demographic landscape. The study identifies key elements such as halal awareness, certification, marketing strategies, and knowledge that significantly impact purchasing decisions. Findings reveal that halal certification is the most influential factor, enhancing consumer trust and confidence in halal products. Additionally, effective marketing and increased awareness about halal concepts are crucial in shaping non-Muslim consumers' attitudes. The study aims to bridge the knowledge gap regarding halal practices among non-Muslims, fostering greater acceptance and promoting ethical consumption. Insights from this study are expected to inform businesses on how to tailor their strategies to effectively engage non-Muslim consumers in the growing halal market. Redfame Publishing 2024-12 Article PeerReviewed text en cc_by_4 http://eprints.utem.edu.my/id/eprint/28657/2/00050160120251325261607.pdf Saleh, Hasan and Rajandran, Thurga (2024) Non Muslim consumers intention to purchase halal product in Malaysia : Proposed framework. International Journal of Academic Research in Economics and Management Sciences, 13 (4). 780 - 790. ISSN 2226-3624 https://hrmars.com/papers_submitted/24098/non-muslim-consumers-intention-to-purchase-halal-products-in-malaysia-proposed-framework.pdf 10.6007/IJAREMS/v13-i4/24098 |
| spellingShingle | Saleh, Hasan Rajandran, Thurga Non Muslim consumers intention to purchase halal product in Malaysia : Proposed framework |
| title | Non Muslim consumers intention to purchase halal product in Malaysia : Proposed framework |
| title_full | Non Muslim consumers intention to purchase halal product in Malaysia : Proposed framework |
| title_fullStr | Non Muslim consumers intention to purchase halal product in Malaysia : Proposed framework |
| title_full_unstemmed | Non Muslim consumers intention to purchase halal product in Malaysia : Proposed framework |
| title_short | Non Muslim consumers intention to purchase halal product in Malaysia : Proposed framework |
| title_sort | non muslim consumers intention to purchase halal product in malaysia : proposed framework |
| url | http://eprints.utem.edu.my/id/eprint/28657/2/00050160120251325261607.pdf http://eprints.utem.edu.my/id/eprint/28657/ https://hrmars.com/papers_submitted/24098/non-muslim-consumers-intention-to-purchase-halal-products-in-malaysia-proposed-framework.pdf |
| url_provider | http://eprints.utem.edu.my/ |