The effectiveness of digital entrepreneurship ecosystem toward enriching income generation: The moderating role of entrepreneurial intention
This study attempts to examine the functionality of the digital entrepreneurship ecosystem for low-income household Bottom 40 (B40) students toward enriching income generation and entrepreneurial intention as the moderating role in the relationship. This research applied the quantitative method usin...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | en |
| Published: |
SAGE Publications Inc.
2025
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| Online Access: | http://eprints.utem.edu.my/id/eprint/28656/2/0047425012025917141634.pdf http://eprints.utem.edu.my/id/eprint/28656/ https://journals.sagepub.com/doi/pdf/10.1177/21582440241305361 |
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| Summary: | This study attempts to examine the functionality of the digital entrepreneurship ecosystem for low-income household Bottom 40 (B40) students toward enriching income generation and entrepreneurial intention as the moderating role in the relationship. This research applied the quantitative method using an online questionnaire. A total of 500 data were gathered from 5 Universities in Malaysia, followed by Partial Least Squares-Structural Equation Modelling (PLS-SEM) analysis to examine the hypotheses suggested in the research. The results implied that the effectiveness of the digital entrepreneurship ecosystem has a positive effect on the enrichment of income generation among B40 students in a higher education institution. It was also shown from the moderating effect analysis that entrepreneurial intention has an important function as a moderator to strengthen the relationship. The research may assist B40 students in a higher education institution for income generation through digital entrepreneurship. |
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