Qualitative study of entrepreneurial marketing and performance of village-owned enterprises (VOES) in Indonesia

The performance of village-owned enterprises is examined in this study along with the key components of the entrepreneurial marketing idea. The degree to which current marketing techniques align with entrepreneurial marketing strategies is also evaluated. Research Design & Methods: This study us...

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Bibliographic Details
Main Authors: Makmur, Mohamad, Norhidayah, Yahaya, Siti Norbaya
Format: Article
Language:en
Published: Universitas Islam Nahdlatul Ulama Jepara 2024
Online Access:http://eprints.utem.edu.my/id/eprint/28108/2/012283008202411281.pdf
http://eprints.utem.edu.my/id/eprint/28108/
https://journal.unisnu.ac.id/jmer/article/view/2024.6.05.1-45/436
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