The effect of entrepreneurial marketing on village-owned enterprises performance distribution

Purpose: Specialized marketing strategies are needed by limited resources, such as Entrepreneurial Marketing (EM), a marketing activity based on specific conditions characterizing village-owned enterprises (VOEs). Therefore, this research aimed to examine the effect of EM on the financial and non-fi...

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Bibliographic Details

Main Authors:	Makmur, Mohamad, Norhidayah
Format:	Article
Language:	en
Published:	Korea Distribution Science Association (KODISA) 2023
Online Access:	http://eprints.utem.edu.my/id/eprint/27113/2/0122819122023542.PDF http://eprints.utem.edu.my/id/eprint/27113/ https://koreascience.kr/article/JAKO202326343284965.pdf http://dx.doi.org/10.15722/jds.21.09.202309.55
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