Integrated approach to customer requirement using quality function deployment and Kansei engineering to improve packaging design
Packaging is one of the attributes that has a significant impact on the sale of a product. Specifically, it helps customers to notice the product, and it influences their decision to purchase. Several SMEs in Yogyakarta, including those producing crispy wader fish, have failed when it comes to the p...
Saved in:
| Main Authors: | , , , , , , |
|---|---|
| Format: | Article |
| Language: | en |
| Published: |
Research and Technology Transfer Affairs Division, Khon Kaen University
2021
|
| Online Access: | http://eprints.utem.edu.my/id/eprint/25954/2/INTEGRATED%20APPROACH%20TO%20CUSTOMER%20REQUIREMENT%20USING%20QUALITY%20FUNCTION%20DEPLOYMENT%20AND%20KANSEI%20ENGINEERING%20TO%20IMPROVE%20PACKAGING%20DESIG.PDF http://eprints.utem.edu.my/id/eprint/25954/ https://so01.tci-thaijo.org/index.php/APST/article/view/240348/167137 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1832718314662526976 |
|---|---|
| author | Mohamad, Effendi Faishal, Muhammad Adiyanto, Okka Jaafar, Roshidah Abdul Rahman, Azrul Azwan Jatmiko, Hapsoro Agung Novera, Ijmal |
| author_facet | Mohamad, Effendi Faishal, Muhammad Adiyanto, Okka Jaafar, Roshidah Abdul Rahman, Azrul Azwan Jatmiko, Hapsoro Agung Novera, Ijmal |
| author_sort | Mohamad, Effendi |
| building | UTEM Library |
| collection | Institutional Repository |
| content_provider | Universiti Teknikal Malaysia Melaka |
| content_source | UTEM Institutional Repository |
| continent | Asia |
| country | Malaysia |
| description | Packaging is one of the attributes that has a significant impact on the sale of a product. Specifically, it helps customers to notice the product, and it influences their decision to purchase. Several SMEs in Yogyakarta, including those producing crispy wader fish, have failed when it comes to the packaging of their products. This product does not appeal to customers because it is wrapped in transparent plastic. The purpose of this study was to recommend a packaging design for the crispy wader fish product that would attract customers. The first step in this study was to conduct a survey to obtain the Kansei words that could be split into nine categories, including material, model, price, durability, informative, safety, size, appearance, and easy to care. Furthermore, the quality function deployment (QFD) method was used to evaluate the desires of customers in order to design an eye-catching packaging that would meet their expectations. A total of 23 Kansei words were collected, based on an analysis of surveys and interviews. These words were interpreted using QFD to generate eight characteristics, namely, availability, cleanliness, display, durability, power, price, protection, and standard size. These characteristics were used to help develop an appealing outer packaging design. Photoshop software was used to develop the 3D model, while design methods were aligned with the achievement targets of the House of Quality (HoQ), which required the outer packaging to be appealing and disposable to fulfil consumer expectations. |
| format | Article |
| id | my.utem.eprints-25954 |
| institution | Universiti Teknikal Malaysia Melaka |
| language | en |
| publishDate | 2021 |
| publisher | Research and Technology Transfer Affairs Division, Khon Kaen University |
| record_format | eprints |
| spelling | my.utem.eprints-259542022-05-30T10:56:20Z http://eprints.utem.edu.my/id/eprint/25954/ Integrated approach to customer requirement using quality function deployment and Kansei engineering to improve packaging design Mohamad, Effendi Faishal, Muhammad Adiyanto, Okka Jaafar, Roshidah Abdul Rahman, Azrul Azwan Jatmiko, Hapsoro Agung Novera, Ijmal Packaging is one of the attributes that has a significant impact on the sale of a product. Specifically, it helps customers to notice the product, and it influences their decision to purchase. Several SMEs in Yogyakarta, including those producing crispy wader fish, have failed when it comes to the packaging of their products. This product does not appeal to customers because it is wrapped in transparent plastic. The purpose of this study was to recommend a packaging design for the crispy wader fish product that would attract customers. The first step in this study was to conduct a survey to obtain the Kansei words that could be split into nine categories, including material, model, price, durability, informative, safety, size, appearance, and easy to care. Furthermore, the quality function deployment (QFD) method was used to evaluate the desires of customers in order to design an eye-catching packaging that would meet their expectations. A total of 23 Kansei words were collected, based on an analysis of surveys and interviews. These words were interpreted using QFD to generate eight characteristics, namely, availability, cleanliness, display, durability, power, price, protection, and standard size. These characteristics were used to help develop an appealing outer packaging design. Photoshop software was used to develop the 3D model, while design methods were aligned with the achievement targets of the House of Quality (HoQ), which required the outer packaging to be appealing and disposable to fulfil consumer expectations. Research and Technology Transfer Affairs Division, Khon Kaen University 2021 Article PeerReviewed text en http://eprints.utem.edu.my/id/eprint/25954/2/INTEGRATED%20APPROACH%20TO%20CUSTOMER%20REQUIREMENT%20USING%20QUALITY%20FUNCTION%20DEPLOYMENT%20AND%20KANSEI%20ENGINEERING%20TO%20IMPROVE%20PACKAGING%20DESIG.PDF Mohamad, Effendi and Faishal, Muhammad and Adiyanto, Okka and Jaafar, Roshidah and Abdul Rahman, Azrul Azwan and Jatmiko, Hapsoro Agung and Novera, Ijmal (2021) Integrated approach to customer requirement using quality function deployment and Kansei engineering to improve packaging design. Asia-Pacific Journal of Science and Technology, 26 (2). pp. 1-10. ISSN 2539-6293 https://so01.tci-thaijo.org/index.php/APST/article/view/240348/167137 |
| spellingShingle | Mohamad, Effendi Faishal, Muhammad Adiyanto, Okka Jaafar, Roshidah Abdul Rahman, Azrul Azwan Jatmiko, Hapsoro Agung Novera, Ijmal Integrated approach to customer requirement using quality function deployment and Kansei engineering to improve packaging design |
| title | Integrated approach to customer requirement using quality function deployment and Kansei engineering to improve packaging design |
| title_full | Integrated approach to customer requirement using quality function deployment and Kansei engineering to improve packaging design |
| title_fullStr | Integrated approach to customer requirement using quality function deployment and Kansei engineering to improve packaging design |
| title_full_unstemmed | Integrated approach to customer requirement using quality function deployment and Kansei engineering to improve packaging design |
| title_short | Integrated approach to customer requirement using quality function deployment and Kansei engineering to improve packaging design |
| title_sort | integrated approach to customer requirement using quality function deployment and kansei engineering to improve packaging design |
| url | http://eprints.utem.edu.my/id/eprint/25954/2/INTEGRATED%20APPROACH%20TO%20CUSTOMER%20REQUIREMENT%20USING%20QUALITY%20FUNCTION%20DEPLOYMENT%20AND%20KANSEI%20ENGINEERING%20TO%20IMPROVE%20PACKAGING%20DESIG.PDF http://eprints.utem.edu.my/id/eprint/25954/ https://so01.tci-thaijo.org/index.php/APST/article/view/240348/167137 |
| url_provider | http://eprints.utem.edu.my/ |