APA (7th ed.) Citation

Fitri Marisa, F. M., Fachrudin, F., Syed Ahmad, S. S., Mohd Yusoh, Z. I., & Aziz, T. M. A. (2019). Segmentation Model Of Customer Lifetime Value In Small And Medium Enterprise (SMEs) Using K-Means Clustering And LRFM Model. Penerbit UTHM.

Chicago Style (17th ed.) Citation

Fitri Marisa, Fitri Marisa, Fachrudin Fachrudin, Sharifah Sakinah Syed Ahmad, Zeratul Izzah Mohd Yusoh, and Tubagus Mohammad Akhriza Aziz. Segmentation Model Of Customer Lifetime Value In Small And Medium Enterprise (SMEs) Using K-Means Clustering And LRFM Model. Penerbit UTHM, 2019.

MLA (9th ed.) Citation

Fitri Marisa, Fitri Marisa, et al. Segmentation Model Of Customer Lifetime Value In Small And Medium Enterprise (SMEs) Using K-Means Clustering And LRFM Model. Penerbit UTHM, 2019.