Impact Of ISO 9001: 2008 Certification On Consumer Satisfaction
The objective of this study aims to describe and examine the effect of the organizations obtaining the certificate of conformity with ISO 9001: 2008 on the satisfaction of their consumers among industrial companies in Damascus Governorate. A survey was distributed to 340 consumers, while One-Sample...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | en |
| Published: |
Institute Of Advanced Scientific Research
2018
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| Subjects: | |
| Online Access: | http://eprints.utem.edu.my/id/eprint/22954/2/i201835.pdf http://eprints.utem.edu.my/id/eprint/22954/ http://jardcs.org/papers/v10/sp/i201835.pdf |
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| Summary: | The objective of this study aims to describe and examine the effect of the organizations obtaining the certificate of conformity with ISO 9001: 2008 on the satisfaction of their consumers among industrial companies in Damascus Governorate. A survey was distributed to 340 consumers, while One-Sample Statistics was used to measure the level of customers’ satisfaction in four large enterprises. The results showed that the obtaining ISO 9001: 2008 certification has positive effect on consumer satisfaction proxied by (consumer complaints, frequent buying, positive buying trends, quality perceived by consumers and quality provided by companies. |
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