The Influence of Internal and External Forces in Adoption of Electronic Customer Relationship Management (eCRM) in Malaysian SMEs

Information Technology (IT) plays a significant role in today’s business competition. A prominent role is that it helps a firm to manage relationships with customers effectively. Today’s online consumer has more complex needs and much higher expectations than ever before. Online business communities...

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Bibliographic Details

Main Authors:	Nasruddin, Nurul Hafizah, Abdul Khalid, Fararishah
Format:	Article
Language:	en
Published:	Medwell Journals 2017
Subjects:	H Social Sciences (General)
Online Access:	http://eprints.utem.edu.my/id/eprint/19309/1/CONCEPTUAL%20PAPER2017_HAFIZA.doc http://eprints.utem.edu.my/id/eprint/19309/
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