Framework for Agent-Based Buying Decision Process

In traditional business model, the buying decision process is poorly coordinated among the human decision-makers. Therefore, a long-lived, adaptive, and autonomous application called software agents, that can perform tasks such as personalization, brokering, and negotiation in e-commerce is much nee...

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Bibliographic Details

Main Authors:	Razali, Sazalinsyah, Osman, Mashanum
Other Authors:	Shi, Zhong-Zhi
Format:	Book Chapter
Language:	en
Published:	Springer-Verlag 2006
Subjects:	Q Science (General) QA76 Computer software
Online Access:	http://eprints.utem.edu.my/id/eprint/177/1/razali2006-PRIMA-framework.pdf http://eprints.utem.edu.my/id/eprint/177/ http://dx.doi.org/10.1007/11802372_89
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