Collaborative product development implementation between Malaysian auto suppliers and their customer
Whilst the evidence indicated that supplier involvement in product development resulted in reduced development cost, improves product quality, reduces lead time and enhances flexibility, the mechanism for adapting and managing it to fit an.other culture and organisation is a challenging endeavour...
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| Main Authors: | , , , , |
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| Format: | Conference or Workshop Item |
| Language: | en |
| Published: |
2004
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| Subjects: | |
| Online Access: | http://eprints.utem.edu.my/id/eprint/15107/1/Collaborative%20product%20development%20implementation%20between%20Malaysian%20auto%20suppliers%20and%20their%20customer177.pdf http://eprints.utem.edu.my/id/eprint/15107/ |
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| Summary: | Whilst the evidence indicated that supplier involvement in product development resulted in
reduced development cost, improves product quality, reduces lead time and enhances flexibility,
the mechanism for adapting and managing it to fit an.other culture and organisation is a
challenging endeavour. In the Malaysian automotive industries, this collaborative effort had been
mostly motivated by the government policies and initiated by the anchor firms. The work
reported in the paper describes features of this collaboration carried out by Proton, the pioneer
automotive manufacturing company in Malaysia. The objective of this paper is to examine the
factors for successful collaborative product development endeavours. The study identifies how
collaborative product development is presently being organized and managed in the automotive
industry in Malaysia. The product development process is traced to the three aspects involved in
collaborative product development; the buyer, the supplier and the process that involves both
parties. The findings from this study suggest that from the buyer perspectives, selection of
suppliers determines the success of this effort. For the supplier, it is important for them to have
technical and design expertise. Factors that involve both the suppliers and buyers include early
supplier involvement and buyer-supplier relationships. |
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