Commercialization of University Research Products and its Outcome on University Performance

Developing and commercializing new products are necessities for any organizations to remain competitive in the marketplace. This study aims to determine factors affecting commercialization of new research products and its outcome on university performance. Several constructs such as innovation, comm...

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Bibliographic Details

Main Authors:	Putit, Lennora, Hasan, Hazmilah, Ahmad Suki, Amirah, Shahbodin, Faaizah
Format:	Article
Language:	en
Published:	2014
Subjects:	H Social Sciences (General)
Online Access:	http://eprints.utem.edu.my/id/eprint/12631/1/U3K179.pdf http://eprints.utem.edu.my/id/eprint/12631/
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