The Impact Of Strategic Alliance Performance Of Ocean Carriers In Malaysia
Strategic alliances are long-term deals between companies with similar goals that make them more competitive and add value. They require compromise, careful analysis, and organizational enhancements. Ocean carriers may form alliances to find the best routes without fixing prices or sharing assets. T...
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| Format: | Thesis |
| Language: | en |
| Published: |
2024
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| Online Access: | http://eprints.usm.my/63698/1/24%20Pages%20from%20CHANG%20KAH%20LOON.pdf http://eprints.usm.my/63698/ |
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