Muslim Consumers’ Behavior And Responses Towards Halal Logo Jakim
Past literature had shown many cases of abused and manipulated halal logo which affects the knowledge and understanding of the consumers, that introduced to minimise doubtful transactions and confusion for Muslim consumers. This indicates an immediate study to understand the behaviour and responses...
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| Format: | Thesis |
| Language: | en |
| Published: |
2021
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| Online Access: | http://eprints.usm.my/59341/1/NURUL%20WAHIDAH%20BINTI%20MAHMUD%20ZUHUDI%20-%20TESIS%20cut.pdf http://eprints.usm.my/59341/ |
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| _version_ | 1834507062686515200 |
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| author | Mahmud Zuhudi, Nurul Wahidah |
| author_facet | Mahmud Zuhudi, Nurul Wahidah |
| author_sort | Mahmud Zuhudi, Nurul Wahidah |
| building | Hamzah Sendut Library |
| collection | Institutional Repository |
| content_provider | Universiti Sains Malaysia |
| content_source | USM Institutional Repository |
| continent | Asia |
| country | Malaysia |
| description | Past literature had shown many cases of abused and manipulated halal logo which affects the knowledge and understanding of the consumers, that introduced to minimise doubtful transactions and confusion for Muslim consumers. This indicates an immediate study to understand the behaviour and responses of Muslim consumers towards JAKIM halal logo by focusing on their levels of halal related knowledge, awareness and confidence in their daily consumption and routines. The study explores a mixed method of phenomenology model (1994) with thematic analysis (2006) in analysing the verbatim data. |
| format | Thesis |
| id | my.usm.eprints.59341 |
| institution | Universiti Sains Malaysia |
| language | en |
| publishDate | 2021 |
| record_format | eprints |
| spelling | my.usm.eprints.59341 http://eprints.usm.my/59341/ Muslim Consumers’ Behavior And Responses Towards Halal Logo Jakim Mahmud Zuhudi, Nurul Wahidah NX1-820 Arts in general Past literature had shown many cases of abused and manipulated halal logo which affects the knowledge and understanding of the consumers, that introduced to minimise doubtful transactions and confusion for Muslim consumers. This indicates an immediate study to understand the behaviour and responses of Muslim consumers towards JAKIM halal logo by focusing on their levels of halal related knowledge, awareness and confidence in their daily consumption and routines. The study explores a mixed method of phenomenology model (1994) with thematic analysis (2006) in analysing the verbatim data. 2021-10 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/59341/1/NURUL%20WAHIDAH%20BINTI%20MAHMUD%20ZUHUDI%20-%20TESIS%20cut.pdf Mahmud Zuhudi, Nurul Wahidah (2021) Muslim Consumers’ Behavior And Responses Towards Halal Logo Jakim. PhD thesis, Universiti Sains Malaysia. |
| spellingShingle | NX1-820 Arts in general Mahmud Zuhudi, Nurul Wahidah Muslim Consumers’ Behavior And Responses Towards Halal Logo Jakim |
| title | Muslim Consumers’ Behavior And Responses Towards Halal Logo Jakim |
| title_full | Muslim Consumers’ Behavior And Responses Towards Halal Logo Jakim |
| title_fullStr | Muslim Consumers’ Behavior And Responses Towards Halal Logo Jakim |
| title_full_unstemmed | Muslim Consumers’ Behavior And Responses Towards Halal Logo Jakim |
| title_short | Muslim Consumers’ Behavior And Responses Towards Halal Logo Jakim |
| title_sort | muslim consumers’ behavior and responses towards halal logo jakim |
| topic | NX1-820 Arts in general |
| url | http://eprints.usm.my/59341/1/NURUL%20WAHIDAH%20BINTI%20MAHMUD%20ZUHUDI%20-%20TESIS%20cut.pdf http://eprints.usm.my/59341/ |
| url_provider | http://eprints.usm.my/ |