An unvoiced complaint: an exploratory study of unifi complainers and non-complainers
This study was driven by the interest in marketing. It aimed to explore and better understand the responds styles of complainers, the factors affecting non-complainers to avoid complaining, and the personality traits of complainers and non-complainers. Many studies have been conducted in this area t...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | en |
| Published: |
Diva Enterprises Pvt. Ltd.
2015
|
| Subjects: | |
| Online Access: | http://eprints.usm.my/49308/1/elmyJamilah.pdf http://eprints.usm.my/49308/ https://www.indianjournals.com/ijor.aspx?target=ijor:ijpss&volume=5&issue=9&article=008 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1834504346970095616 |
|---|---|
| author | Fairuz, Azmi Elmy Ahmad, Jamilah |
| author_facet | Fairuz, Azmi Elmy Ahmad, Jamilah |
| author_sort | Fairuz, Azmi Elmy |
| building | Hamzah Sendut Library |
| collection | Institutional Repository |
| content_provider | Universiti Sains Malaysia |
| content_source | USM Institutional Repository |
| continent | Asia |
| country | Malaysia |
| description | This study was driven by the interest in marketing. It aimed to explore and better understand the responds styles of complainers, the factors affecting non-complainers to avoid complaining, and the personality traits of complainers and non-complainers. Many studies have been conducted in this area to understand the behaviour of complainers and non-complainers. However, most of these studies were carried out in the Western countries, and only few were conducted in Malaysia. This study aimed to understand why complainers lodge complaint and non-complainers did not voice any complaint to TM. |
| format | Article |
| id | my.usm.eprints.49308 |
| institution | Universiti Sains Malaysia |
| language | en |
| publishDate | 2015 |
| publisher | Diva Enterprises Pvt. Ltd. |
| record_format | eprints |
| spelling | my.usm.eprints.49308 http://eprints.usm.my/49308/ An unvoiced complaint: an exploratory study of unifi complainers and non-complainers Fairuz, Azmi Elmy Ahmad, Jamilah P87-96 Communication. Mass media This study was driven by the interest in marketing. It aimed to explore and better understand the responds styles of complainers, the factors affecting non-complainers to avoid complaining, and the personality traits of complainers and non-complainers. Many studies have been conducted in this area to understand the behaviour of complainers and non-complainers. However, most of these studies were carried out in the Western countries, and only few were conducted in Malaysia. This study aimed to understand why complainers lodge complaint and non-complainers did not voice any complaint to TM. Diva Enterprises Pvt. Ltd. 2015 Article PeerReviewed application/pdf en http://eprints.usm.my/49308/1/elmyJamilah.pdf Fairuz, Azmi Elmy and Ahmad, Jamilah (2015) An unvoiced complaint: an exploratory study of unifi complainers and non-complainers. International Journal of Physical and Social Sciences, 5 (9). pp. 81-99. ISSN 2249-5894 https://www.indianjournals.com/ijor.aspx?target=ijor:ijpss&volume=5&issue=9&article=008 |
| spellingShingle | P87-96 Communication. Mass media Fairuz, Azmi Elmy Ahmad, Jamilah An unvoiced complaint: an exploratory study of unifi complainers and non-complainers |
| title | An unvoiced complaint: an exploratory study of unifi complainers and non-complainers |
| title_full | An unvoiced complaint: an exploratory study of unifi complainers and non-complainers |
| title_fullStr | An unvoiced complaint: an exploratory study of unifi complainers and non-complainers |
| title_full_unstemmed | An unvoiced complaint: an exploratory study of unifi complainers and non-complainers |
| title_short | An unvoiced complaint: an exploratory study of unifi complainers and non-complainers |
| title_sort | unvoiced complaint: an exploratory study of unifi complainers and non-complainers |
| topic | P87-96 Communication. Mass media |
| url | http://eprints.usm.my/49308/1/elmyJamilah.pdf http://eprints.usm.my/49308/ https://www.indianjournals.com/ijor.aspx?target=ijor:ijpss&volume=5&issue=9&article=008 |
| url_provider | http://eprints.usm.my/ |