The Impact Of Website Characteristics On Website Stickness : A Moderated-Mediation Model Of Trust
In this current competitive digital economy, website stickiness has emerged as a much coveted element among online retailers. The interface design and personality aspects of a website are believed to have an impact on website stickiness. However, trust is believed to play a very crucial role in the...
Saved in:
| Main Author: | |
|---|---|
| Format: | Thesis |
| Language: | en |
| Published: |
2012
|
| Subjects: | |
| Online Access: | http://eprints.usm.my/44814/1/JASMINE%20YEAP%20AI%20LEEN.pdf http://eprints.usm.my/44814/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1834503168389545984 |
|---|---|
| author | Yeap,, Jasmine Ai Leen |
| author_facet | Yeap,, Jasmine Ai Leen |
| author_sort | Yeap,, Jasmine Ai Leen |
| building | Hamzah Sendut Library |
| collection | Institutional Repository |
| content_provider | Universiti Sains Malaysia |
| content_source | USM Institutional Repository |
| continent | Asia |
| country | Malaysia |
| description | In this current competitive digital economy, website stickiness has emerged as a much coveted element among online retailers. The interface design and personality aspects of a website are believed to have an impact on website stickiness. However, trust is believed to play a very crucial role in the relationship between the website’s characteristics and website stickiness. Focusing on first time encounters to a website, this study examined initial trust as a mediator for the relationship between
website interface design (structure, content, graphic and social-cue design), website personality (sincerity, excitement, competence and sophistication) and website
stickiness. |
| format | Thesis |
| id | my.usm.eprints.44814 |
| institution | Universiti Sains Malaysia |
| language | en |
| publishDate | 2012 |
| record_format | eprints |
| spelling | my.usm.eprints.44814 http://eprints.usm.my/44814/ The Impact Of Website Characteristics On Website Stickness : A Moderated-Mediation Model Of Trust Yeap,, Jasmine Ai Leen HD28-70 Management. Industrial Management In this current competitive digital economy, website stickiness has emerged as a much coveted element among online retailers. The interface design and personality aspects of a website are believed to have an impact on website stickiness. However, trust is believed to play a very crucial role in the relationship between the website’s characteristics and website stickiness. Focusing on first time encounters to a website, this study examined initial trust as a mediator for the relationship between website interface design (structure, content, graphic and social-cue design), website personality (sincerity, excitement, competence and sophistication) and website stickiness. 2012-06 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/44814/1/JASMINE%20YEAP%20AI%20LEEN.pdf Yeap,, Jasmine Ai Leen (2012) The Impact Of Website Characteristics On Website Stickness : A Moderated-Mediation Model Of Trust. PhD thesis, Universiti Sains Malaysia. |
| spellingShingle | HD28-70 Management. Industrial Management Yeap,, Jasmine Ai Leen The Impact Of Website Characteristics On Website Stickness : A Moderated-Mediation Model Of Trust |
| title | The Impact Of Website Characteristics On Website Stickness : A Moderated-Mediation Model Of Trust |
| title_full | The Impact Of Website Characteristics On Website Stickness : A Moderated-Mediation Model Of Trust |
| title_fullStr | The Impact Of Website Characteristics On Website Stickness : A Moderated-Mediation Model Of Trust |
| title_full_unstemmed | The Impact Of Website Characteristics On Website Stickness : A Moderated-Mediation Model Of Trust |
| title_short | The Impact Of Website Characteristics On Website Stickness : A Moderated-Mediation Model Of Trust |
| title_sort | impact of website characteristics on website stickness : a moderated-mediation model of trust |
| topic | HD28-70 Management. Industrial Management |
| url | http://eprints.usm.my/44814/1/JASMINE%20YEAP%20AI%20LEEN.pdf http://eprints.usm.my/44814/ |
| url_provider | http://eprints.usm.my/ |