F-Commerce in Bangladesh: “Venit, Vidit, Vicit”
The term “F-Commerce” is a neologistic portmanteau of Facebook and Commerce; referring to a type of marketing channel which facilitates - advertising, auctioning, purchasing and selling of any products (goods and/or services) through the social media network Facebook. The vast popularity of Facebook...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | en |
| Published: |
Universiti Sains Malaysia
2013
|
| Subjects: | |
| Online Access: | http://eprints.usm.my/41049/1/4._f-commerce.pdf http://eprints.usm.my/41049/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1834502209134395392 |
|---|---|
| author | Zabeen, Mashruha Ara, Husna Sarwar, Nafish |
| author_facet | Zabeen, Mashruha Ara, Husna Sarwar, Nafish |
| author_sort | Zabeen, Mashruha |
| building | Hamzah Sendut Library |
| collection | Institutional Repository |
| content_provider | Universiti Sains Malaysia |
| content_source | USM Institutional Repository |
| continent | Asia |
| country | Malaysia |
| description | The term “F-Commerce” is a neologistic portmanteau of Facebook and Commerce; referring to a type of marketing channel which facilitates - advertising, auctioning, purchasing and selling of any products (goods and/or services) through the social media network Facebook. The vast popularity of Facebook enabled F-Commerce platform to rapidly enhance the shopping tendency of its users with in a very shorter period of time. Literally it just came and concurred the market; as in Latin Venit, Vidit, Vicit. Objective of this exploratory research is to observe the adoption of F-Commerce in Bangladeshi context and identify its potential implications. An anthology of group discussions with the consumers and thorough case studies on the Bangladeshi f-traders were carried out during the month of June-July 2013. And crosschecking the group discussions with the Internet reviews permitted the researchers to ensure the validity of the findings. |
| format | Article |
| id | my.usm.eprints.41049 |
| institution | Universiti Sains Malaysia |
| language | en |
| publishDate | 2013 |
| publisher | Universiti Sains Malaysia |
| record_format | eprints |
| spelling | my.usm.eprints.41049 http://eprints.usm.my/41049/ F-Commerce in Bangladesh: “Venit, Vidit, Vicit” Zabeen, Mashruha Ara, Husna Sarwar, Nafish H Social Sciences (General) The term “F-Commerce” is a neologistic portmanteau of Facebook and Commerce; referring to a type of marketing channel which facilitates - advertising, auctioning, purchasing and selling of any products (goods and/or services) through the social media network Facebook. The vast popularity of Facebook enabled F-Commerce platform to rapidly enhance the shopping tendency of its users with in a very shorter period of time. Literally it just came and concurred the market; as in Latin Venit, Vidit, Vicit. Objective of this exploratory research is to observe the adoption of F-Commerce in Bangladeshi context and identify its potential implications. An anthology of group discussions with the consumers and thorough case studies on the Bangladeshi f-traders were carried out during the month of June-July 2013. And crosschecking the group discussions with the Internet reviews permitted the researchers to ensure the validity of the findings. Universiti Sains Malaysia 2013-12 Article PeerReviewed application/pdf en http://eprints.usm.my/41049/1/4._f-commerce.pdf Zabeen, Mashruha and Ara, Husna and Sarwar, Nafish (2013) F-Commerce in Bangladesh: “Venit, Vidit, Vicit”. Journal Of Humanities And Social Science, 17 (5). pp. 1-8. |
| spellingShingle | H Social Sciences (General) Zabeen, Mashruha Ara, Husna Sarwar, Nafish F-Commerce in Bangladesh: “Venit, Vidit, Vicit” |
| title | F-Commerce in Bangladesh: “Venit, Vidit, Vicit” |
| title_full | F-Commerce in Bangladesh: “Venit, Vidit, Vicit” |
| title_fullStr | F-Commerce in Bangladesh: “Venit, Vidit, Vicit” |
| title_full_unstemmed | F-Commerce in Bangladesh: “Venit, Vidit, Vicit” |
| title_short | F-Commerce in Bangladesh: “Venit, Vidit, Vicit” |
| title_sort | f-commerce in bangladesh: “venit, vidit, vicit” |
| topic | H Social Sciences (General) |
| url | http://eprints.usm.my/41049/1/4._f-commerce.pdf http://eprints.usm.my/41049/ |
| url_provider | http://eprints.usm.my/ |