Understanding South Korea's Poor Nation Brand Image: A Content Analysis Of Two Leading German Print News Media, 1948–2013
Despite the spectacular rise of South Korea's economy, the West continues to perceive it as an underdeveloped nation. To ferret out the macrohistorical causes of this perception, we perform a content analysis of Korea-related articles since 1948 in two leading German news weeklies. We find t...
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Penerbit Universiti Sains Malaysia (USM Press)
2015
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| Online Access: | http://eprints.usm.my/40868/1/IJAPS-111-2015-Art.-5-115-1351.pdf http://eprints.usm.my/40868/ http://ijaps.usm.my/wp-content/uploads/2015/01/IJAPS-111-2015-Art.-5-115-1351.pdf |
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| author | Tim , Yung Schwekendiek, Daniel |
| author_facet | Tim , Yung Schwekendiek, Daniel |
| author_sort | Tim , Yung |
| building | Hamzah Sendut Library |
| collection | Institutional Repository |
| content_provider | Universiti Sains Malaysia |
| content_source | USM Institutional Repository |
| continent | Asia |
| country | Malaysia |
| description | Despite the spectacular rise of South Korea's economy, the West continues to
perceive it as an underdeveloped nation. To ferret out the macrohistorical causes
of this perception, we perform a content analysis of Korea-related articles since
1948 in two leading German news weeklies. We find that South Korea's image has
somewhat improved, transformed from that of the backward "Land of the Morning
Calm" to that of a nation ranking among the most technologically advanced.
However, certain images, such as "unstable," "unsafe" and "corrupt" persist,
despite the fact that economic and political conditions have dramatically
improved. Our research tentatively suggests that a systematic, long-term bias
against South Korea in German print media accounts in part for its negative
image there. However, the fact that this bias has recently abated suggests that
those media will eventually produce a credible portrait of this far-away country |
| format | Article |
| id | my.usm.eprints.40868 |
| institution | Universiti Sains Malaysia |
| language | en |
| publishDate | 2015 |
| publisher | Penerbit Universiti Sains Malaysia (USM Press) |
| record_format | eprints |
| spelling | my.usm.eprints.40868 http://eprints.usm.my/40868/ Understanding South Korea's Poor Nation Brand Image: A Content Analysis Of Two Leading German Print News Media, 1948–2013 Tim , Yung Schwekendiek, Daniel P1-1091 Philology. Linguistics(General) Despite the spectacular rise of South Korea's economy, the West continues to perceive it as an underdeveloped nation. To ferret out the macrohistorical causes of this perception, we perform a content analysis of Korea-related articles since 1948 in two leading German news weeklies. We find that South Korea's image has somewhat improved, transformed from that of the backward "Land of the Morning Calm" to that of a nation ranking among the most technologically advanced. However, certain images, such as "unstable," "unsafe" and "corrupt" persist, despite the fact that economic and political conditions have dramatically improved. Our research tentatively suggests that a systematic, long-term bias against South Korea in German print media accounts in part for its negative image there. However, the fact that this bias has recently abated suggests that those media will eventually produce a credible portrait of this far-away country Penerbit Universiti Sains Malaysia (USM Press) 2015 Article PeerReviewed application/pdf en http://eprints.usm.my/40868/1/IJAPS-111-2015-Art.-5-115-1351.pdf Tim , Yung and Schwekendiek, Daniel (2015) Understanding South Korea's Poor Nation Brand Image: A Content Analysis Of Two Leading German Print News Media, 1948–2013. International Journal of Asia Pacific Studies (IJAPS), 11 (1). pp. 115-135. ISSN ISSN: 1823-6243 http://ijaps.usm.my/wp-content/uploads/2015/01/IJAPS-111-2015-Art.-5-115-1351.pdf |
| spellingShingle | P1-1091 Philology. Linguistics(General) Tim , Yung Schwekendiek, Daniel Understanding South Korea's Poor Nation Brand Image: A Content Analysis Of Two Leading German Print News Media, 1948–2013 |
| title | Understanding South Korea's Poor Nation
Brand Image: A Content Analysis Of Two
Leading German Print News Media, 1948–2013 |
| title_full | Understanding South Korea's Poor Nation
Brand Image: A Content Analysis Of Two
Leading German Print News Media, 1948–2013 |
| title_fullStr | Understanding South Korea's Poor Nation
Brand Image: A Content Analysis Of Two
Leading German Print News Media, 1948–2013 |
| title_full_unstemmed | Understanding South Korea's Poor Nation
Brand Image: A Content Analysis Of Two
Leading German Print News Media, 1948–2013 |
| title_short | Understanding South Korea's Poor Nation
Brand Image: A Content Analysis Of Two
Leading German Print News Media, 1948–2013 |
| title_sort | understanding south korea's poor nation
brand image: a content analysis of two
leading german print news media, 1948–2013 |
| topic | P1-1091 Philology. Linguistics(General) |
| url | http://eprints.usm.my/40868/1/IJAPS-111-2015-Art.-5-115-1351.pdf http://eprints.usm.my/40868/ http://ijaps.usm.my/wp-content/uploads/2015/01/IJAPS-111-2015-Art.-5-115-1351.pdf |
| url_provider | http://eprints.usm.my/ |