Attitude Towards Online Retailing Services: A Comparison Of Student And Non-Student Samples
This study examined the adequacy of using undergraduate student samples in research on online consumer attitudes by comparing the attitudes of students (n = 161) towards online retailing services with the attitudes of non-students (n = 252) towards such services. A structured questionnaire admini...
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| Format: | Article |
| Language: | en |
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Asian Academy of Management (AAM)
2008
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| Subjects: | |
| Online Access: | http://eprints.usm.my/36382/1/AAMJ_13-1-6.pdf http://eprints.usm.my/36382/ http://web.usm.my/aamj/13.1.2008/AAMJ%2013-1-6.pdf |
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| _version_ | 1834500947144867840 |
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| author | Tih, Siohong Ennis, Sean M. L. Poon, June |
| author_facet | Tih, Siohong Ennis, Sean M. L. Poon, June |
| author_sort | Tih, Siohong |
| building | Hamzah Sendut Library |
| collection | Institutional Repository |
| content_provider | Universiti Sains Malaysia |
| content_source | USM Institutional Repository |
| continent | Asia |
| country | Malaysia |
| description | This study examined the adequacy of using undergraduate student samples in research on
online consumer attitudes by comparing the attitudes of students (n = 161) towards
online retailing services with the attitudes of non-students (n = 252) towards such
services. A structured questionnaire administered online was used to gather data on
perceptions, satisfaction, and behavioral intentions with regard to online retailing
services. The t-test results showed that, in general, students' attitude towards online
retailing services is similar to that of non-students. Therefore, undergraduate students
may be reasonable surrogates for consumers in research on online retailing. |
| format | Article |
| id | my.usm.eprints.36382 |
| institution | Universiti Sains Malaysia |
| language | en |
| publishDate | 2008 |
| publisher | Asian Academy of Management (AAM) |
| record_format | eprints |
| spelling | my.usm.eprints.36382 http://eprints.usm.my/36382/ Attitude Towards Online Retailing Services: A Comparison Of Student And Non-Student Samples Tih, Siohong Ennis, Sean M. L. Poon, June HD28-70 Management. Industrial Management This study examined the adequacy of using undergraduate student samples in research on online consumer attitudes by comparing the attitudes of students (n = 161) towards online retailing services with the attitudes of non-students (n = 252) towards such services. A structured questionnaire administered online was used to gather data on perceptions, satisfaction, and behavioral intentions with regard to online retailing services. The t-test results showed that, in general, students' attitude towards online retailing services is similar to that of non-students. Therefore, undergraduate students may be reasonable surrogates for consumers in research on online retailing. Asian Academy of Management (AAM) 2008 Article PeerReviewed application/pdf en http://eprints.usm.my/36382/1/AAMJ_13-1-6.pdf Tih, Siohong and Ennis, Sean and M. L. Poon, June (2008) Attitude Towards Online Retailing Services: A Comparison Of Student And Non-Student Samples. Asian Academy of Management Journal (AAMJ), 13 (1). pp. 1-14. ISSN 1394-2603 http://web.usm.my/aamj/13.1.2008/AAMJ%2013-1-6.pdf |
| spellingShingle | HD28-70 Management. Industrial Management Tih, Siohong Ennis, Sean M. L. Poon, June Attitude Towards Online Retailing Services: A Comparison Of Student And Non-Student Samples |
| title | Attitude Towards Online Retailing Services:
A Comparison Of Student And Non-Student Samples |
| title_full | Attitude Towards Online Retailing Services:
A Comparison Of Student And Non-Student Samples |
| title_fullStr | Attitude Towards Online Retailing Services:
A Comparison Of Student And Non-Student Samples |
| title_full_unstemmed | Attitude Towards Online Retailing Services:
A Comparison Of Student And Non-Student Samples |
| title_short | Attitude Towards Online Retailing Services:
A Comparison Of Student And Non-Student Samples |
| title_sort | attitude towards online retailing services:
a comparison of student and non-student samples |
| topic | HD28-70 Management. Industrial Management |
| url | http://eprints.usm.my/36382/1/AAMJ_13-1-6.pdf http://eprints.usm.my/36382/ http://web.usm.my/aamj/13.1.2008/AAMJ%2013-1-6.pdf |
| url_provider | http://eprints.usm.my/ |