The Yin And Yang Of Csr Ethical Branding
Within the current discourse and the often overly-commercialized hyperbole of branding and positioning, there is a particular area that has not been given due attention. Yet, with the rapid changes and the multiple crises of present-day realities, a frequently neglected area, emerges as vitally i...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | en |
| Published: |
Asian Academy of Management (AAM)
2007
|
| Subjects: | |
| Online Access: | http://eprints.usm.my/35956/1/AAMJ_12-2-5.pdf http://eprints.usm.my/35956/ http://web.usm.my/aamj/12.2.2007/AAMJ%2012-2-5.pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|