Effects Of Design Factors And Shopping Types On Consumer Mood And Store Image In Korean Retail Market
In retailing, it is very important to examine how consumers perceive and react to instore design factors such as in-store space for walking, product arrangement styles, display types, and window sizes. This article investigates how various store designs create different consumer reactions dependin...
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| Format: | Article |
| Language: | en |
| Published: |
Asian Academy of Management (AAM)
2000
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| Subjects: | |
| Online Access: | http://eprints.usm.my/35459/1/5-2-4.pdf http://eprints.usm.my/35459/ http://web.usm.my/aamj/5.2.2000/5-2-4.pdf |
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| _version_ | 1834500695952195584 |
|---|---|
| author | Sang, Lin Han Han, Dongchui |
| author_facet | Sang, Lin Han Han, Dongchui |
| author_sort | Sang, Lin Han |
| building | Hamzah Sendut Library |
| collection | Institutional Repository |
| content_provider | Universiti Sains Malaysia |
| content_source | USM Institutional Repository |
| continent | Asia |
| country | Malaysia |
| description | In retailing, it is very important to examine how consumers perceive and react to instore design factors such as in-store space for walking, product arrangement styles,
display types, and window sizes. This article investigates how various store designs
create different consumer reactions depending on the types of consumer shopping in
a Korean retail industry. It was found that design factors such as open, focused, and
big created better consumer mood and consumer perception of store image than
closed, unfocused, and small. Another finding is that consumer perceptions interact
with consumer shopping patterns. Based on the research findings, managerial
implications were also discussed |
| format | Article |
| id | my.usm.eprints.35459 |
| institution | Universiti Sains Malaysia |
| language | en |
| publishDate | 2000 |
| publisher | Asian Academy of Management (AAM) |
| record_format | eprints |
| spelling | my.usm.eprints.35459 http://eprints.usm.my/35459/ Effects Of Design Factors And Shopping Types On Consumer Mood And Store Image In Korean Retail Market Sang, Lin Han Han, Dongchui HD28-70 Management. Industrial Management In retailing, it is very important to examine how consumers perceive and react to instore design factors such as in-store space for walking, product arrangement styles, display types, and window sizes. This article investigates how various store designs create different consumer reactions depending on the types of consumer shopping in a Korean retail industry. It was found that design factors such as open, focused, and big created better consumer mood and consumer perception of store image than closed, unfocused, and small. Another finding is that consumer perceptions interact with consumer shopping patterns. Based on the research findings, managerial implications were also discussed Asian Academy of Management (AAM) 2000 Article PeerReviewed application/pdf en http://eprints.usm.my/35459/1/5-2-4.pdf Sang, Lin Han and Han, Dongchui (2000) Effects Of Design Factors And Shopping Types On Consumer Mood And Store Image In Korean Retail Market. Asian Academy of Management Journal (AAMJ), 5 (2). pp. 1-15. ISSN 1394-2603 http://web.usm.my/aamj/5.2.2000/5-2-4.pdf |
| spellingShingle | HD28-70 Management. Industrial Management Sang, Lin Han Han, Dongchui Effects Of Design Factors And Shopping Types On Consumer Mood And Store Image In Korean Retail Market |
| title | Effects Of Design Factors And Shopping Types
On Consumer Mood And Store Image
In Korean Retail Market |
| title_full | Effects Of Design Factors And Shopping Types
On Consumer Mood And Store Image
In Korean Retail Market |
| title_fullStr | Effects Of Design Factors And Shopping Types
On Consumer Mood And Store Image
In Korean Retail Market |
| title_full_unstemmed | Effects Of Design Factors And Shopping Types
On Consumer Mood And Store Image
In Korean Retail Market |
| title_short | Effects Of Design Factors And Shopping Types
On Consumer Mood And Store Image
In Korean Retail Market |
| title_sort | effects of design factors and shopping types
on consumer mood and store image
in korean retail market |
| topic | HD28-70 Management. Industrial Management |
| url | http://eprints.usm.my/35459/1/5-2-4.pdf http://eprints.usm.my/35459/ http://web.usm.my/aamj/5.2.2000/5-2-4.pdf |
| url_provider | http://eprints.usm.my/ |