Comparing High, Moderate And Low Performance Exporters: Evidence From Malaysia
The industrialisation strategy which aimed at diversifying the Malaysian economic base saw the rising importance of the manufacturing sector in terms of employment and export earnings. Exporting shifted from being an option to a strategic imperative for firms in the manufacturing sector when the...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | en |
| Published: |
Asian Academy of Management (AAM)
1996
|
| Subjects: | |
| Online Access: | http://eprints.usm.my/35308/1/1-2-2.pdf http://eprints.usm.my/35308/ http://web.usm.my/aamj/1.2.1996/1-2-2.pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1834500656543563776 |
|---|---|
| author | Mohamad, Osman N. Wheeler, Colin |
| author_facet | Mohamad, Osman N. Wheeler, Colin |
| author_sort | Mohamad, Osman |
| building | Hamzah Sendut Library |
| collection | Institutional Repository |
| content_provider | Universiti Sains Malaysia |
| content_source | USM Institutional Repository |
| continent | Asia |
| country | Malaysia |
| description | The industrialisation strategy which aimed at diversifying the Malaysian economic base
saw the rising importance of the manufacturing sector in terms of employment and export
earnings. Exporting shifted from being an option to a strategic imperative for firms in the
manufacturing sector when the Industrial Master Plan (1985) was launched. The current
national policy is to export to non-traditional markets. While competing on cost
competitiveness is continued to be emphasised, the exporting firms are also encouraged to
upgrade their marketing skills. This paper reports the findings of a study on Malaysian
firms' export marketing behaviour and performance. |
| format | Article |
| id | my.usm.eprints.35308 |
| institution | Universiti Sains Malaysia |
| language | en |
| publishDate | 1996 |
| publisher | Asian Academy of Management (AAM) |
| record_format | eprints |
| spelling | my.usm.eprints.35308 http://eprints.usm.my/35308/ Comparing High, Moderate And Low Performance Exporters: Evidence From Malaysia Mohamad, Osman N. Wheeler, Colin HD28-70 Management. Industrial Management The industrialisation strategy which aimed at diversifying the Malaysian economic base saw the rising importance of the manufacturing sector in terms of employment and export earnings. Exporting shifted from being an option to a strategic imperative for firms in the manufacturing sector when the Industrial Master Plan (1985) was launched. The current national policy is to export to non-traditional markets. While competing on cost competitiveness is continued to be emphasised, the exporting firms are also encouraged to upgrade their marketing skills. This paper reports the findings of a study on Malaysian firms' export marketing behaviour and performance. Asian Academy of Management (AAM) 1996 Article PeerReviewed application/pdf en http://eprints.usm.my/35308/1/1-2-2.pdf Mohamad, Osman and N. Wheeler, Colin (1996) Comparing High, Moderate And Low Performance Exporters: Evidence From Malaysia. Asian Academy of Management Journal (AAMJ), 1 (2). pp. 1-16. ISSN 1394-2603 http://web.usm.my/aamj/1.2.1996/1-2-2.pdf |
| spellingShingle | HD28-70 Management. Industrial Management Mohamad, Osman N. Wheeler, Colin Comparing High, Moderate And Low Performance Exporters: Evidence From Malaysia |
| title | Comparing High, Moderate And Low Performance
Exporters: Evidence From Malaysia |
| title_full | Comparing High, Moderate And Low Performance
Exporters: Evidence From Malaysia |
| title_fullStr | Comparing High, Moderate And Low Performance
Exporters: Evidence From Malaysia |
| title_full_unstemmed | Comparing High, Moderate And Low Performance
Exporters: Evidence From Malaysia |
| title_short | Comparing High, Moderate And Low Performance
Exporters: Evidence From Malaysia |
| title_sort | comparing high, moderate and low performance
exporters: evidence from malaysia |
| topic | HD28-70 Management. Industrial Management |
| url | http://eprints.usm.my/35308/1/1-2-2.pdf http://eprints.usm.my/35308/ http://web.usm.my/aamj/1.2.1996/1-2-2.pdf |
| url_provider | http://eprints.usm.my/ |