Organizational Support To Business Success Among Base Of Pyramid Entrepreneurs: A Case Of Grameenphone Bangladesh Limited

Konsep yang mengabungkan perniagaan dan kemajuan sosio-ekonomi ini telah digambarkan melalui pendekatan pasaran BoP 1.0. Namun begitu, BoP 1.0 ini berdepan dengan pelbagai kritikan dan perdebatan kerana ia dikatakan mengeksploitasi mereka yang miskin memandangkan kelompok ini dianggap sebagai penggu...

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Main Author: Rahman, Syed Abidur
Format: Thesis
Language:en
Published: 2015
Subjects:
Online Access:http://eprints.usm.my/32083/1/Syed_Abidur_Rahman.pdf
http://eprints.usm.my/32083/
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_version_ 1834499802691272704
author Rahman, Syed Abidur
author_facet Rahman, Syed Abidur
author_sort Rahman, Syed Abidur
building Hamzah Sendut Library
collection Institutional Repository
content_provider Universiti Sains Malaysia
content_source USM Institutional Repository
continent Asia
country Malaysia
description Konsep yang mengabungkan perniagaan dan kemajuan sosio-ekonomi ini telah digambarkan melalui pendekatan pasaran BoP 1.0. Namun begitu, BoP 1.0 ini berdepan dengan pelbagai kritikan dan perdebatan kerana ia dikatakan mengeksploitasi mereka yang miskin memandangkan kelompok ini dianggap sebagai pengguna atau pengeluar. Di atas kekangan ini, BoP 2.0 telah diperkenalkan yang menggariskan model perniagaan keusahawanan yang menganggap kelompok ini sebagai usahawan; dan dengan itu menjamin kesejahteraan mereka. Oleh itu, objektif utama kajian ini adalah untuk mengkaji faktor-faktor yang mampu mempertingkatkan kejayaan perniagaan usahawan BoP ini; dan kemudiannya menganalisa impak kesejahteraan subjektif mereka. Kajian ini berharap dapat mengkaji peranan sokongan organisasi persendirian seperti informasi, teknikal, dan sokongan latihan yang membawa kepada kejayaan perniagaan melalui kompetensi keusahawanan.Kajian ini juga mempertimbangkan peranan moderasi sokongan pihak kerajaan dan NGO. Untuk mencapai objektif kajian, kaedah “mixed-method” telah digunapakai dengan tumpuan diberi kepada pengumpulan dan analisa data kuantitatif. The concept of integrating business and socio-economic development has been reflected in the well contentious market-based approach BoP 1.0. However, the BoP 1.0 has been suspected as a way of exploiting poor people as they are being considered as consumer or producer. In this setback, BoP 2.0, came into existence which outlines the business model of entrepreneurship creation that treats BoP people as entrepreneurs and thus ensure the wellbeing of the BoP segment. Therefore, the main objective of this research is to examine the factors that could enhance business success of the BoP entrepreneurs and subsequently analyze its impact on the subjective wellbeing of these BoP entrepreneurs. The study aimed to investigate the role of private organization support i.e. information, technical, and training support that lead to success of the businesses through the entrepreneurial competencies. It also considered the moderating role of government and NGO support. A mixed method approach was applied with a major focus on quantitative data collection and analysis, followed by qualitative approach.
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spelling my.usm.eprints.32083 http://eprints.usm.my/32083/ Organizational Support To Business Success Among Base Of Pyramid Entrepreneurs: A Case Of Grameenphone Bangladesh Limited Rahman, Syed Abidur HD28-70 Management. Industrial Management Konsep yang mengabungkan perniagaan dan kemajuan sosio-ekonomi ini telah digambarkan melalui pendekatan pasaran BoP 1.0. Namun begitu, BoP 1.0 ini berdepan dengan pelbagai kritikan dan perdebatan kerana ia dikatakan mengeksploitasi mereka yang miskin memandangkan kelompok ini dianggap sebagai pengguna atau pengeluar. Di atas kekangan ini, BoP 2.0 telah diperkenalkan yang menggariskan model perniagaan keusahawanan yang menganggap kelompok ini sebagai usahawan; dan dengan itu menjamin kesejahteraan mereka. Oleh itu, objektif utama kajian ini adalah untuk mengkaji faktor-faktor yang mampu mempertingkatkan kejayaan perniagaan usahawan BoP ini; dan kemudiannya menganalisa impak kesejahteraan subjektif mereka. Kajian ini berharap dapat mengkaji peranan sokongan organisasi persendirian seperti informasi, teknikal, dan sokongan latihan yang membawa kepada kejayaan perniagaan melalui kompetensi keusahawanan.Kajian ini juga mempertimbangkan peranan moderasi sokongan pihak kerajaan dan NGO. Untuk mencapai objektif kajian, kaedah “mixed-method” telah digunapakai dengan tumpuan diberi kepada pengumpulan dan analisa data kuantitatif. The concept of integrating business and socio-economic development has been reflected in the well contentious market-based approach BoP 1.0. However, the BoP 1.0 has been suspected as a way of exploiting poor people as they are being considered as consumer or producer. In this setback, BoP 2.0, came into existence which outlines the business model of entrepreneurship creation that treats BoP people as entrepreneurs and thus ensure the wellbeing of the BoP segment. Therefore, the main objective of this research is to examine the factors that could enhance business success of the BoP entrepreneurs and subsequently analyze its impact on the subjective wellbeing of these BoP entrepreneurs. The study aimed to investigate the role of private organization support i.e. information, technical, and training support that lead to success of the businesses through the entrepreneurial competencies. It also considered the moderating role of government and NGO support. A mixed method approach was applied with a major focus on quantitative data collection and analysis, followed by qualitative approach. 2015-08 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/32083/1/Syed_Abidur_Rahman.pdf Rahman, Syed Abidur (2015) Organizational Support To Business Success Among Base Of Pyramid Entrepreneurs: A Case Of Grameenphone Bangladesh Limited. PhD thesis, Universiti Sains Malaysia.
spellingShingle HD28-70 Management. Industrial Management
Rahman, Syed Abidur
Organizational Support To Business Success Among Base Of Pyramid Entrepreneurs: A Case Of Grameenphone Bangladesh Limited
title Organizational Support To Business Success Among Base Of Pyramid Entrepreneurs: A Case Of Grameenphone Bangladesh Limited
title_full Organizational Support To Business Success Among Base Of Pyramid Entrepreneurs: A Case Of Grameenphone Bangladesh Limited
title_fullStr Organizational Support To Business Success Among Base Of Pyramid Entrepreneurs: A Case Of Grameenphone Bangladesh Limited
title_full_unstemmed Organizational Support To Business Success Among Base Of Pyramid Entrepreneurs: A Case Of Grameenphone Bangladesh Limited
title_short Organizational Support To Business Success Among Base Of Pyramid Entrepreneurs: A Case Of Grameenphone Bangladesh Limited
title_sort organizational support to business success among base of pyramid entrepreneurs: a case of grameenphone bangladesh limited
topic HD28-70 Management. Industrial Management
url http://eprints.usm.my/32083/1/Syed_Abidur_Rahman.pdf
http://eprints.usm.my/32083/
url_provider http://eprints.usm.my/