Tourism growth and entrepreneurship: Empirical analysis of development of rural highlands

We investigated small tourism-related businesses in Kinabalu National Park, Sabah, to identify their characteristics and constraints. Awarded World Heritage Site status in 2000, Kinabalu National Park provides a wealth of economic opportunities to adjacent rural communities. Quantitative data from...

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Main Authors: Jaafar, Mastura, Rasoolimanesh, Mostafa S., Tuan Lonik, Ku Azam
Format: Article
Published: ELSEVIER 2015
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Online Access:http://eprints.usm.my/30205/
http://dx.doi.org/10.1016/j.tmp.2015.02.001
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author Jaafar, Mastura
Rasoolimanesh, Mostafa S.
Tuan Lonik, Ku Azam
author_facet Jaafar, Mastura
Rasoolimanesh, Mostafa S.
Tuan Lonik, Ku Azam
author_sort Jaafar, Mastura
building Hamzah Sendut Library
collection Institutional Repository
content_provider Universiti Sains Malaysia
content_source USM Institutional Repository
continent Asia
country Malaysia
description We investigated small tourism-related businesses in Kinabalu National Park, Sabah, to identify their characteristics and constraints. Awarded World Heritage Site status in 2000, Kinabalu National Park provides a wealth of economic opportunities to adjacent rural communities. Quantitative data from a sample of 145 tourism-related small business entrepreneurs from these communities revealed that most of these entrepreneurs were female, middle-aged or older, and poorly educated. Most used their own savings to establish and maintain their businesses, sustaining operations and staffing levels throughout the year despite seasonal slumps in tourist numbers, marginal profits, and a lack of tourism-specific knowledge and skills. Respondents received virtually no financial support or training from government sources and there were few incentives for the local community to participate in tourism-related activities. Government and related organizations should aim to reduce such constraints on the operations of small businesses to ensuremore sustainable tourismdevelopment in KinabaluNational Park.
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spelling my.usm.eprints.30205 http://eprints.usm.my/30205/ Tourism growth and entrepreneurship: Empirical analysis of development of rural highlands Jaafar, Mastura Rasoolimanesh, Mostafa S. Tuan Lonik, Ku Azam TH1-9745 Building construction We investigated small tourism-related businesses in Kinabalu National Park, Sabah, to identify their characteristics and constraints. Awarded World Heritage Site status in 2000, Kinabalu National Park provides a wealth of economic opportunities to adjacent rural communities. Quantitative data from a sample of 145 tourism-related small business entrepreneurs from these communities revealed that most of these entrepreneurs were female, middle-aged or older, and poorly educated. Most used their own savings to establish and maintain their businesses, sustaining operations and staffing levels throughout the year despite seasonal slumps in tourist numbers, marginal profits, and a lack of tourism-specific knowledge and skills. Respondents received virtually no financial support or training from government sources and there were few incentives for the local community to participate in tourism-related activities. Government and related organizations should aim to reduce such constraints on the operations of small businesses to ensuremore sustainable tourismdevelopment in KinabaluNational Park. ELSEVIER 2015 Article PeerReviewed Jaafar, Mastura and Rasoolimanesh, Mostafa S. and Tuan Lonik, Ku Azam (2015) Tourism growth and entrepreneurship: Empirical analysis of development of rural highlands. Tourism Management Perspectives, 14. http://dx.doi.org/10.1016/j.tmp.2015.02.001
spellingShingle TH1-9745 Building construction
Jaafar, Mastura
Rasoolimanesh, Mostafa S.
Tuan Lonik, Ku Azam
Tourism growth and entrepreneurship: Empirical analysis of development of rural highlands
title Tourism growth and entrepreneurship: Empirical analysis of development of rural highlands
title_full Tourism growth and entrepreneurship: Empirical analysis of development of rural highlands
title_fullStr Tourism growth and entrepreneurship: Empirical analysis of development of rural highlands
title_full_unstemmed Tourism growth and entrepreneurship: Empirical analysis of development of rural highlands
title_short Tourism growth and entrepreneurship: Empirical analysis of development of rural highlands
title_sort tourism growth and entrepreneurship: empirical analysis of development of rural highlands
topic TH1-9745 Building construction
url http://eprints.usm.my/30205/
http://dx.doi.org/10.1016/j.tmp.2015.02.001
url_provider http://eprints.usm.my/