What Influences Visitor Mindfulness at World Heritage Sites?
Mindfulness refers to a state of mind in which a person selectively and actively processes information gathered from their surrounding environment. This concept may be helpful for enhancing visitor learning at heritage sites. However, there is a paucity of literature exploring the concept of mindf...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | en |
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Cognizant Comm. Corp.
2015
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| Subjects: | |
| Online Access: | http://eprints.usm.my/30196/1/WHAT_INFLUENCES_VISITOR_MINDFULNESS.pdf http://eprints.usm.my/30196/ http://dx.doi.org/10.3727/109830415X14213698267271 |
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| _version_ | 1834499395754655744 |
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| author | Md Noor, Shuhaida Rasoolimanesh, Mostafa S. Jaafar, Mastura Ganesan, Vithya |
| author_facet | Md Noor, Shuhaida Rasoolimanesh, Mostafa S. Jaafar, Mastura Ganesan, Vithya |
| author_sort | Md Noor, Shuhaida |
| building | Hamzah Sendut Library |
| collection | Institutional Repository |
| content_provider | Universiti Sains Malaysia |
| content_source | USM Institutional Repository |
| continent | Asia |
| country | Malaysia |
| description | Mindfulness refers to a state of mind in which a person selectively and actively processes information
gathered from their surrounding environment. This concept may be helpful for enhancing visitor
learning at heritage sites. However, there is a paucity of literature exploring the concept of mindfulness
in tourism. This study investigates the influence of both setting and visitor factors on the state of
mindfulness of visitors to selected heritage sites at the Malacca World Heritage Site (WHS), Malaysia.
We demonstrate that various factors correlate with visitor mindfulness, namely variety, personal
connection, and the interactivity of communication media. Conversely, other visitor characteristics
do not influence mindfulness directly, namely age, gender, education, nationality, and frequency of
visitation. However, these features do affect the setting factors. This study contributes to the mindfulness
literature regarding the importance of setting and visitor factors in a WHS and recommends that
mindfulness be considered as part of an overall approach toward more sustainable heritage tourism. |
| format | Article |
| id | my.usm.eprints.30196 |
| institution | Universiti Sains Malaysia |
| language | en |
| publishDate | 2015 |
| publisher | Cognizant Comm. Corp. |
| record_format | eprints |
| spelling | my.usm.eprints.30196 http://eprints.usm.my/30196/ What Influences Visitor Mindfulness at World Heritage Sites? Md Noor, Shuhaida Rasoolimanesh, Mostafa S. Jaafar, Mastura Ganesan, Vithya TH1-9745 Building construction Mindfulness refers to a state of mind in which a person selectively and actively processes information gathered from their surrounding environment. This concept may be helpful for enhancing visitor learning at heritage sites. However, there is a paucity of literature exploring the concept of mindfulness in tourism. This study investigates the influence of both setting and visitor factors on the state of mindfulness of visitors to selected heritage sites at the Malacca World Heritage Site (WHS), Malaysia. We demonstrate that various factors correlate with visitor mindfulness, namely variety, personal connection, and the interactivity of communication media. Conversely, other visitor characteristics do not influence mindfulness directly, namely age, gender, education, nationality, and frequency of visitation. However, these features do affect the setting factors. This study contributes to the mindfulness literature regarding the importance of setting and visitor factors in a WHS and recommends that mindfulness be considered as part of an overall approach toward more sustainable heritage tourism. Cognizant Comm. Corp. 2015 Article PeerReviewed application/pdf en http://eprints.usm.my/30196/1/WHAT_INFLUENCES_VISITOR_MINDFULNESS.pdf Md Noor, Shuhaida and Rasoolimanesh, Mostafa S. and Jaafar, Mastura and Ganesan, Vithya (2015) What Influences Visitor Mindfulness at World Heritage Sites? Tourism, Culture & Communication, 14. pp. 139-150. ISSN 1098-304X/15 http://dx.doi.org/10.3727/109830415X14213698267271 |
| spellingShingle | TH1-9745 Building construction Md Noor, Shuhaida Rasoolimanesh, Mostafa S. Jaafar, Mastura Ganesan, Vithya What Influences Visitor Mindfulness at World Heritage Sites? |
| title | What Influences Visitor Mindfulness at World Heritage Sites? |
| title_full | What Influences Visitor Mindfulness at World Heritage Sites? |
| title_fullStr | What Influences Visitor Mindfulness at World Heritage Sites? |
| title_full_unstemmed | What Influences Visitor Mindfulness at World Heritage Sites? |
| title_short | What Influences Visitor Mindfulness at World Heritage Sites? |
| title_sort | what influences visitor mindfulness at world heritage sites? |
| topic | TH1-9745 Building construction |
| url | http://eprints.usm.my/30196/1/WHAT_INFLUENCES_VISITOR_MINDFULNESS.pdf http://eprints.usm.my/30196/ http://dx.doi.org/10.3727/109830415X14213698267271 |
| url_provider | http://eprints.usm.my/ |