Factors Influencing Consumer Behavioural Intention To Choose Functional Foods
Kajian ini menyelidik faktor-faktor yang mempengaruhi niat konsumer di Malaysia dalam memilih makanan berfungsi. This research examined the factors that influence Malaysian consumers’ behavioural intention towards choosing functional foods.
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| Main Author: | |
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| Format: | Thesis |
| Language: | en |
| Published: |
2006
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| Subjects: | |
| Online Access: | http://eprints.usm.my/29465/1/Factors_Influencing_Consumer_Behavioural_Intention.pdf http://eprints.usm.my/29465/ |
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| _version_ | 1834499202985492480 |
|---|---|
| author | Chai, Soo Hong |
| author_facet | Chai, Soo Hong |
| author_sort | Chai, Soo Hong |
| building | Hamzah Sendut Library |
| collection | Institutional Repository |
| content_provider | Universiti Sains Malaysia |
| content_source | USM Institutional Repository |
| continent | Asia |
| country | Malaysia |
| description | Kajian ini menyelidik faktor-faktor yang mempengaruhi niat konsumer di Malaysia dalam memilih makanan berfungsi.
This research examined the factors that influence Malaysian consumers’ behavioural intention towards choosing functional foods. |
| format | Thesis |
| id | my.usm.eprints.29465 |
| institution | Universiti Sains Malaysia |
| language | en |
| publishDate | 2006 |
| record_format | eprints |
| spelling | my.usm.eprints.29465 http://eprints.usm.my/29465/ Factors Influencing Consumer Behavioural Intention To Choose Functional Foods Chai, Soo Hong HF Commerce Kajian ini menyelidik faktor-faktor yang mempengaruhi niat konsumer di Malaysia dalam memilih makanan berfungsi. This research examined the factors that influence Malaysian consumers’ behavioural intention towards choosing functional foods. 2006-06 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/29465/1/Factors_Influencing_Consumer_Behavioural_Intention.pdf Chai, Soo Hong (2006) Factors Influencing Consumer Behavioural Intention To Choose Functional Foods. Masters thesis, USM. |
| spellingShingle | HF Commerce Chai, Soo Hong Factors Influencing Consumer Behavioural Intention To Choose Functional Foods |
| title | Factors Influencing Consumer Behavioural Intention
To Choose Functional Foods |
| title_full | Factors Influencing Consumer Behavioural Intention
To Choose Functional Foods |
| title_fullStr | Factors Influencing Consumer Behavioural Intention
To Choose Functional Foods |
| title_full_unstemmed | Factors Influencing Consumer Behavioural Intention
To Choose Functional Foods |
| title_short | Factors Influencing Consumer Behavioural Intention
To Choose Functional Foods |
| title_sort | factors influencing consumer behavioural intention
to choose functional foods |
| topic | HF Commerce |
| url | http://eprints.usm.my/29465/1/Factors_Influencing_Consumer_Behavioural_Intention.pdf http://eprints.usm.my/29465/ |
| url_provider | http://eprints.usm.my/ |