Factors Influencing Consumer Behavioural Intention To Choose Functional Foods
Kajian ini menyelidik faktor-faktor yang mempengaruhi niat konsumer di Malaysia dalam memilih makanan berfungsi. This research examined the factors that influence Malaysian consumers’ behavioural intention towards choosing functional foods.
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| Main Author: | |
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| Format: | Thesis |
| Language: | en |
| Published: |
2006
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| Online Access: | http://eprints.usm.my/29465/1/Factors_Influencing_Consumer_Behavioural_Intention.pdf http://eprints.usm.my/29465/ |
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| Summary: | Kajian ini menyelidik faktor-faktor yang mempengaruhi niat konsumer di Malaysia dalam memilih makanan berfungsi.
This research examined the factors that influence Malaysian consumers’ behavioural intention towards choosing functional foods. |
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