Factors Driving The Use Of Web 2.0 In Branding Activities And Competitive Advantage: A Study Of Hospitality Industry In Penang
Kepesatan dalam bidang teknologi telah mewujudkan daya saing di antara sector perindustrian terutama dalam bidang teknologi iaitu Web 2.0. One of the defining features of competition in many industries has been the extremely rapid pace of technological change, marked by a continuous stream of new...
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| Format: | Thesis |
| Language: | en |
| Published: |
2011
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| Online Access: | http://eprints.usm.my/26748/1/FACTORS_DRIVING_THE_USE_OF_WEB_2.0_IN_BRANDING_ACTIVITIES_AND_COMPETITIVE_ADVANTAGE.pdf http://eprints.usm.my/26748/ |
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| _version_ | 1834498550513270784 |
|---|---|
| author | Lim, Yan Xin |
| author_facet | Lim, Yan Xin |
| author_sort | Lim, Yan Xin |
| building | Hamzah Sendut Library |
| collection | Institutional Repository |
| content_provider | Universiti Sains Malaysia |
| content_source | USM Institutional Repository |
| continent | Asia |
| country | Malaysia |
| description | Kepesatan dalam bidang teknologi telah mewujudkan daya saing di antara sector perindustrian terutama dalam bidang teknologi iaitu Web 2.0.
One of the defining features of competition in many industries has been the extremely rapid pace of technological change, marked by a continuous stream of new technology adoption which is Web 2.0. |
| format | Thesis |
| id | my.usm.eprints.26748 |
| institution | Universiti Sains Malaysia |
| language | en |
| publishDate | 2011 |
| record_format | eprints |
| spelling | my.usm.eprints.26748 http://eprints.usm.my/26748/ Factors Driving The Use Of Web 2.0 In Branding Activities And Competitive Advantage: A Study Of Hospitality Industry In Penang Lim, Yan Xin HF5001-6182 Business Kepesatan dalam bidang teknologi telah mewujudkan daya saing di antara sector perindustrian terutama dalam bidang teknologi iaitu Web 2.0. One of the defining features of competition in many industries has been the extremely rapid pace of technological change, marked by a continuous stream of new technology adoption which is Web 2.0. 2011 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/26748/1/FACTORS_DRIVING_THE_USE_OF_WEB_2.0_IN_BRANDING_ACTIVITIES_AND_COMPETITIVE_ADVANTAGE.pdf Lim, Yan Xin (2011) Factors Driving The Use Of Web 2.0 In Branding Activities And Competitive Advantage: A Study Of Hospitality Industry In Penang. Masters thesis, USM. |
| spellingShingle | HF5001-6182 Business Lim, Yan Xin Factors Driving The Use Of Web 2.0 In Branding Activities And Competitive Advantage: A Study Of Hospitality Industry In Penang |
| title | Factors Driving The Use Of Web 2.0 In Branding Activities And Competitive Advantage: A Study Of Hospitality Industry In Penang
|
| title_full | Factors Driving The Use Of Web 2.0 In Branding Activities And Competitive Advantage: A Study Of Hospitality Industry In Penang
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| title_fullStr | Factors Driving The Use Of Web 2.0 In Branding Activities And Competitive Advantage: A Study Of Hospitality Industry In Penang
|
| title_full_unstemmed | Factors Driving The Use Of Web 2.0 In Branding Activities And Competitive Advantage: A Study Of Hospitality Industry In Penang
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| title_short | Factors Driving The Use Of Web 2.0 In Branding Activities And Competitive Advantage: A Study Of Hospitality Industry In Penang
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| title_sort | factors driving the use of web 2.0 in branding activities and competitive advantage: a study of hospitality industry in penang |
| topic | HF5001-6182 Business |
| url | http://eprints.usm.my/26748/1/FACTORS_DRIVING_THE_USE_OF_WEB_2.0_IN_BRANDING_ACTIVITIES_AND_COMPETITIVE_ADVANTAGE.pdf http://eprints.usm.my/26748/ |
| url_provider | http://eprints.usm.my/ |