How buyer relationship influences value co-creation: The moderating role of personality traits

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Bibliographic Details
Main Authors:	Omar N.A., Kassim A.S., Mohd-Ramly S., Nazri M.A., Alam S.S., Che Senik Z.
Other Authors:	Faculty of Economics and Muamalat
Format:	journal::journal article
Language:	English en_US
Published:	Society for Alliance, Fidelity and Advancement (SAFA) 2024
Subjects:	Co-creation Personality trait Relationship equity Relationship quality Tailoring services
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