The perception of non-Muslim tourists towards halal tourism: Evidence from Turkey and Malaysia

Purpose: This paper aims to explore the perceptions of non-Muslim tourists towards halal tourism in Malaysia and Turkey. It also investigates the extent to which non-Muslim tourists are willing to purchase certain types of halal products and services. Design/methodology/approach: Qualitative data we...

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Bibliographic Details

Main Authors:	Battour M., Hakimian F., Ismail M., Bo?an E.
Other Authors:	Faculty of Leadership and Management
Format:	Article
Language:	English en_US
Published:	Emerald Group Publishing Ltd. 2024
Subjects:	Destination marketing Halal products and services Halal tourism Muslim friendly
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