The perception of non-Muslim tourists towards halal tourism: Evidence from Turkey and Malaysia
Purpose: This paper aims to explore the perceptions of non-Muslim tourists towards halal tourism in Malaysia and Turkey. It also investigates the extent to which non-Muslim tourists are willing to purchase certain types of halal products and services. Design/methodology/approach: Qualitative data we...
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| Main Authors: | , , , |
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| Other Authors: | |
| Format: | Article |
| Language: | English en_US |
| Published: |
Emerald Group Publishing Ltd.
2024
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