Modeling the Effects on the Attitude of Young Adult Urban Muslim Women towards Halal Cosmetic Products: New Insights for Championing the Halal Economy

Plethora of cosmetic products in the marketplace are fighting vigorously for the consumers' wallets; the local brands appear to capture their own niches by projecting themselves as "Islamic" brands via their creative product offerings. The purpose of this paper is to identify a behavi...

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Bibliographic Details

Main Authors:	Azreen Jihan Che Mohd Hashim, Rosidah Musa
Format:	Article
Language:	en_US
Published:	Contemporary Research Center Publications 2024
Subjects:	Attitude, spiritual intelligence, spiritual congruence, product involvement, product image
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