Importance of Spiritual Intelligence (SQ) and Spiritual Congruence (SC) : Factors that May Contribute to Individual's Attitude towards Purchasing Decision in Halal Cosmetic

This paper reviews the articles on how importance does an individual's spiritual intelligence (SQ) and spiritual congruence (SC) affect individual's attitude in making decision in purchasing product. When the person lives in a way that blends spirituality into his daily life, it will refle...

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Bibliographic Details
Main Authors: Azreen Jihan Che Mohd Hashim, Rosidah Musa
Format: Article
Language:en_US
Published: Global Journals Inc. (USA) 2024
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