Do Celebrity Endorsement And Reputable Companies Tv Adverts Effect On Middle-class Consumer Purchase Decision Of Fast-moving Consumer Goods? A Study In Bangladesh

RIGEO ● Review of International Geographical Education 11(5), Spring 2021

Bibliographic Details

Main Authors:	Mohammad Toufiqur Rahman, Masrurul Mowla, Hanim Hj Misbah, Syadiyah Abdul Shukor
Format:	Article
Language:	en
Published:	Eyup Artvinli, Institute of Education in Eskisehir 2024
Subjects:	Celebrity Endorsement; Corporate Reputation; purchase intention; purchase decision; TV Ads
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